Omnilocal — Hyperlocal Advertising & Attribution Platform
Developed a hyperlocal advertising platform that connects brands with in-store foot traffic using next-generation location data and real-world attribution.
Project Description
Brands investing in digital advertising struggle to connect online campaigns to real-world in-store visits — making it nearly impossible to measure true ROI on location-based marketing spend. Omnilocal needed a fully integrated platform that could target audiences hyperlocally and attribute ad exposure to actual foot traffic in physical stores.
I contributed to Omnilocal's Next.js-based platform, a leading hyperlocal advertising and foot-traffic attribution solution. The platform connects brands with their target audience at the right place and time, leveraging next-generation location data and targeting capabilities.
The fully integrated tech stack bridges the gap between digital ad delivery and physical-world outcomes. Brands can launch hyperlocal campaigns targeted to specific geographic zones, and the attribution engine tracks whether exposed audiences subsequently visit partner retail locations.
Key technical challenges included processing and visualizing large location datasets performantly in the browser, building campaign management interfaces intuitive for marketing teams, and designing attribution pipelines that accurately link ad impressions to verified in-store visits.
My Role
- Developed frontend features on the Next.js hyperlocal advertising platform
- Built campaign management and location targeting interfaces
- Implemented foot-traffic attribution dashboards and reporting views
- Integrated location data APIs for audience targeting and visit verification
- Optimized performance for map-based and data-heavy UI components
- Collaborated with backend team on attribution data pipelines
Technologies Used
Frontend
Backend
Database
APIs & Integrations
Cloud & Deployment
Tools
Skills
Key Features
- Hyperlocal audience targeting by geography
- Digital-to-physical foot-traffic attribution
- Campaign creation and management dashboard
- Location data integration and visualization
- In-store visit verification and reporting
- Brand and retail partner campaign tools
- Real-world ROI measurement for ad spend
- Next.js SSR for fast, SEO-friendly interfaces
Technical Challenges Solved
- Rendered large location datasets performantly with optimized map components and lazy loading.
- Built intuitive campaign management UX for non-technical marketing teams.
- Integrated attribution reporting dashboards linking digital impressions to verified store visits.
Results & Impact
Enabled brands to measure true in-store ROI from digital ad campaigns
Connected hyperlocal targeting with verified foot-traffic attribution
Improved marketing team efficiency with integrated campaign management
Delivered performant location-data visualization for large geographic datasets
Industry
AdTech / Marketing Technology
Portfolio Summary
Next.js hyperlocal advertising platform with foot-traffic attribution — connecting brands to in-store visits through location data, campaign management, and real-world ROI measurement.
SEO Keywords
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